Nick is the Founder and CEO of Personawealth, bringing his vision of integrating psychological insights with financial planning to create accessible pathways to financial wellness. His passion for developing solutions for the underserved majority stems from nearly two decades working at the intersection of finance, impact investing, and social innovation. He’s also a host of the HomeEc podcast, where you can hear more about how these dynamics play out in everyday life.  Prior to founding Personawealth, Nick served as a Managing Director and Head of Responsible Investing at PNC Bank's Asset Management Group, where he led the RI strategy for individuals, families, and institutions.

His experiences helping clients integrate their own unique values into their investments led to a deeper understanding for how their beliefs and families influence their financial decision-making – whether they realize it or not. His previous roles include Senior Director of Impact Investing at the Wharton Social Impact Initiative and co-host of "Dollars & Change" on SiriusXM's Business Radio Channel, where he explored the intersection of business and societal impact. Nick's experience spans community development venture capital, international development, and strategy consulting. He brings both heart and expertise to his work, having taught design thinking and social entrepreneurship at the University of Pennsylvania and the University of Texas-Austin, and served as a Fulbright English Teaching Assistant in Austria.

‍Nick Ashburn's Core Mission: To democratize financial wellness by bridging psychology and finance, working from places he has healed within himself. He creates systems that honor both analytical rigor and emotional wisdom, transforming how we define and build meaningful wealth in our communities.

‍What helps Nick shine? Connecting with others, exploring new ideas, and figuring out paths forward. He and his husband deeply enjoy cozy "hygge" days at home with their son, creating space to recharge and reconnect through simple joys and meaningful moments together.

‍What he's working on? Perfectionism, feelings of "not good enough," and seeking external validation — familiar challenges that connect him deeply to the emotional work of financial wellness that Personawealth champions.

Jason is the Co-Founder and Chief Product Officer at Personawealth, where he orchestrates the balance between technological innovation and human connection. With a background spanning engineering, architecture, and fine art, Jason brings an integrated perspective to designing platforms that honor both analytical and emotional dimensions of our relationship with money. His money story of "empowering change with balanced spending" reflects his belief in the transformative power of thoughtful creation.

Jason sees his work in creating this safe space as another medium for his visual art. He is curating an environment to elicit a response — in this context, that response is one of curiosity, introspection, interruption, and re-coding. For Jason, this virtual art installation is where people can discover new dimensions of themselves while letting go of limiting beliefs about money. His philosophy holds that powerful design creates spaces where we don't have to find the right words or feel the intensity that builds when we are misunderstood. We can simply experience change in action, we can have a shared experience – the dance of play and curiosity. Anyone welcomed into Jason's creative space undergoes an experiential heart-centered process of change. Before joining Personawealth, Jason led teams at SigFig developing AI-powered tools that enhanced financial advisory workflows. At Trucendent, he helped define and scale the company's product vision from the ground up, always centering the human experience in technological solutions. A former university instructor, Jason infuses his leadership with a teaching mindset that empowers teams to explore creative solutions.

‍Jason Prunty's Core Mission: To transform how we move through the world by shaping environments that activate cultural change, working from his healed experiences with creative vulnerability. He designs spaces—both digital and physical—as catalysts for shifting perception, enabling people to discover new ways of being and interacting with both their surroundings and each other.

What helps Jason shine? I cherish creativity, embracing exploration as a means to constantly innovate and push boundaries, believing that through exploration, we uncover new perspectives and solutions that enrich our lives and the world around us.

‍What he's working on? Cultivating healthy vulnerability by opening his creative spaces and inner emotional worlds to others, while strengthening his trust in his intuitive knowing and nurturing deeper connections with those he cherishes.

Moraya is the Chief Clinical Strategist of Personawealth, combining her expertise as a Licensed Marriage and Family Therapist, RootWorker, and relationship columnist."Can We Talk?" for Refinery29 with nearly two decades of experience at the intersection of mental health, relationships, education, and community wellness.
Previously, she served as the In-house Relationship Expert for the couples app Paired. Her experience in the tech and media industry is characterized by cross-functional roles, reflecting her natural ability to thrive when establishing strategic creative alignment throughout an organization—from user research and product design to AI training, content, marketing, PR, and brand development.

Moraya believes it's vital that everyone in a startup feels connected to the "why" and builds from centralized, aligned values. For her, this is more than strategy or good business practice—it's a fundamental component of what well-being means to her. She is the co-founder of BFF Therapy,specializing in working with those from historically marginalized groups, and a senior therapist at Evolve Therapy,an ICEEFT Emotionally Focused Therapy for people in relationships training clinic. As host of the HomeEc Podcast and descendant of folk activists Toshi and Pete Seeger, along with Black & Japanese artists and healers, she brings a unique perspective to shifting our complex relationships with money and community. Her work spans international campaigns, from mental health initiatives to culturally impactful organizations. Moraya's rootworker approach is most evident in her Thought Leaders Root Werq, where she aligns and heals at the root level by identifying core truths for those in positions of influence. Drawing on her strengths as a Trust-Building Strategist, she intuitively creates personalized "remedies" for organizations, cultural leaders, and influencers doing meaningful work, helping them move with deeper values and authenticity. She guides from a place of connection, honesty, and perspective—values that inform the development of Personawealth's innovative GROWTHPROFILE methodology. This approach illuminates blind spots around financial behaviors, intimacy patterns, and self-worth that often remain invisible in traditional assessment tools. By integrating emotional intelligence with practical strategies, she helps humans transform their relationship with money, purpose, and belonging. Her roles as mother, partner, sister, friend, and neurodivergent creative are the heart of why she specializes in designing tools that help underrepresented communities—particularly QTBIPOC, neurodivergent, and those navigating autoimmune, chronic pain, and attachment wounds—feel understood and empowered as we interrupt generational patterns of connection and disconnection. Her trauma-informed, attachment, identity-centered approach addresses the emotional foundations of financial wellness, recognizing that when we feel safe and authentically seen, we can redirect mental energy toward pursuing dreams and building wealth aligned with our values.

Core Mission: To create spaces where people feel safe to show up authentically as their rooted selves, working from the places she has healed within herself to guide others through their own journey. Her approach recognizes that healing begins with self-recognition and ripples outward—not just allowing others to feel seen and understood, but transforming our collective experience of belonging by shifting the systems that define value and worth in our society.

‍What helps Moraya shine? Deep connection, growing things, sustainability, and values-driven strategy. Playing with her partner of nearly two decades and their two children at the beach. Working in environments where her insights are recognized without requiring her to diminish her intelligence or unique perspective.

‍What she's working on? Challenging the deeply ingrained belief that her worth is measured by productivity and service to others. She's engaged in continuous healing and profound unlearning around attachment patterns and examining how these manifest in her relationship with herself, her family dynamics, and her approach to financial decisions. Embracing her full self without apology, including her unique systems-thinking approach that allows her to see connections that others might miss.